Introducing Piero L'Italiano - a symbol of a story deeply rooted in the heart of Italy, but reaching outward, spreading its wings, and embracing an international essence.Piero L'Italiano embodies Piero's journey, the quintessential Italian who ventures out to discover the world, only to find his way back to his beloved home, where beauty and elegance become the conduit for a graceful andcarefree spirit.

the journey

Embark on a sensory journey with Piero L'Italiano, where every sip whisper stories of Italian charm, sophistication, and the timeless allure of its landscapes. Let its purity and elegance transport you to the essence of a land, where every moment is adorned with beauty and grace.

Piero L'Italiano, where beauty meets purity.

the illustration

The theme of travel takes center stage. An airplane flying over and through the entire bel paese admiring and being contaminated by architecture, art, food and traditions that mingle in a complex tangle, symbolizing a messy country full of contradictions but at the same time home to genius and infinite beauty.